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FAQ's

What is a Banner Exchange?

What do I need to join?

What is a Banner?

What is an URL?

What types of sites are accepted?

I am already a member of another banner exchange, Can I Join?

Why do I need a PPC campaign?

How much does each click cost?

I’ve heard that PPC can be expensive. How much will my campaign be?

What does optimizing a campaign mean?

What is a Banner Exchange?

A banner exchange is a group of web sites that exchange advertising with each other. Each web site has an banner advertisement that displays other web sites' banners. By displaying ads on their web site, banner exchange members generate free Advertising and site-linking for their own banners. At the bottom of this page you will see an example of a rotating 468x60 pixel banner.

We are the 'middle man' in the process, delivering and rotating banners on your web site with each request. When a banner is clicked on, we process the click-thru, and direct the individual to the respective member web site. In return for our services, we capture 1 out of every two banners displayed on our network, and use the ad space for sponsor advertising. Using a banner exchange is a great way to gain exposure for your web site. Your advertising is spread across an array of web sites, maximizing visibility. Our banner exchange will always be a free service.

What do I need to join?

You will need two things to join TheBannerExchange.com: An image (your banner)and a website. If you want to display our banners on your site in exchange for credits, you will be provided with a HTML code to insert into your web page. This HTML code will automatically display an exchange banner in your web page, and in return you will generate advertising credits for your banners.

What is a Banner?

A banner is an image that you use to promote your webiste. If you do not have a banner, we can create one for you , or you can use 20 dollar banner. On your banner you place your advertising message like "Click here to Buy books from Amazon.com". Your banner is advertised on our network along with a pool of banners from other members.

We allow 5 sizes of banners:
      -Full Banner (468x60 pixels)
      - Coming soon -Leaderboard (728x90 pixels)
      - Coming soon -Medium Rectangle (300x250 pixels)
      - Coming soon -Skyscraper (120x600 pixels)
      - Coming soon -Square Button (125x125 pixels)

For best results, we recommend the Full Banner (468x60 pixels)

What is an URL?

A URL is basically an address (like a mailing address) that directs a browser to your web page. http://www.yahoo.com is a URL. If you have a web page, view it using your browser, and copy the "Location" box information.

What types of sites are accepted?

Sites intended for the general audience are accepted. This banner exchange does not accept adult or offensive content sites. Advertising banners and websites must not contain nudity, partial nudity (bathing suits included), violence, vulgar language, or links to adult sites. In addition, advertising banners cannot imply a link to an adult content site (using adult related banners to draw public to your non-adult website). Pay per click banners can link to any website.

I am already a member of another banner exchange, Can I Join?

Yes. You can place our banner exchange banners in your web pages that already have other exchange banners. However, you can only have 1 of our banner exchange banners per web page.

Why do I need a PPC campaign?

Pay per click or PPC advertising is proven as the most revolutionary, targeted, and powerful advertising medium in existence today. Your ads will display only to people who have already expressed interest in your products or services. Payment is only due once they click on your ad and are sent to your website. In short, PPC advertising is supremely powerful and extremely profitable.

How much does each click cost?

You’re completely in control of the maximum amount you are willing to pay each time somebody clicks on your ad with PPC advertising. The higher your Pay per click is, the more people will want to show your ad, and the more clicks you will receive. Each click can range from $.05 to $20 or more, with a typical industry average of about $1.40 per click.

I’ve heard that PPC can be expensive. How much will my campaign be?

PPC campaigns are only as expensive as you allow them to be. When you register you are automatically set up an account, you set your budget and pre-pay, so you get no unexpected bills. The general rule is that the more you spend, the more traffic you’ll get. However, spending more doesn’t always guarantee a high return on your investment. Most successful campaigns begin with a budget that is comfortable but not too risky. You can always expand your budget if the results achieved are positive enough to justify a larger investment.

What does optimizing a campaign mean?

PPC campaign optimization is the process of making sure your advertising is focused in order to create a higher average return on every dollar spent. The goal with optimization is to both identify and expand upon the components of a campaign that provide the best return on investment, and eliminate the campaign components that are providing the least return on investment. With Bannerex potential promoters of your ads will need to get you approval, you can select websites that have similar clientele to yours. Our system ensures only unique clicks from that site are charged to your account.
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